Cookie & Tracking Technology Policy
Last Updated: June 11, 2026 | icmedicine.com
This Cookie & Tracking Technology Policy explains what cookies and similar technologies are used on the Institute of Complementary Medicine's website (icmedicine.com), what each tool does, what data it collects, and how you can manage your preferences.
This policy is a companion to our Privacy Policy, which provides broader information about how ICM collects, uses, and protects your personal data. If you have questions about how your health information is handled, please refer to our Privacy Policy or contact us at privacy@icmedicine.com.
Related ICM Policies
Cookie & Tracking Technology Policy —
icmedicine.com/cookie-tracking-technology-policy/
Last Updated: June 11, 2026
icmedicine.com/cookie-tracking-technology-policy/
Last Updated: June 11, 2026
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the site function correctly, remember your preferences, and in some cases collect information about how the site is used. Cookies can be:
• Session Cookies — Temporary files that are deleted when you close your browser.
• Persistent Cookies — Files that remain on your device for a set period of time or until you delete them. These allow the site to remember your preferences across visits.
In addition to cookies, some tools on our site use similar technologies such as web beacons, pixels, and scripts. These are described in the tool-by-tool breakdown below.
Tools and Technologies We Use
The following tools are currently active on icmedicine.com. This list will be updated whenever tools are added or removed.
None of the tools listed above are configured to collect or track data based on specific health conditions, diagnoses, or treatment criteria. All tools are deployed as general website utilities.
Tool Details
1. Google Analytics
Provider: Google LLC
Purpose: We use Google Analytics to understand how visitors interact with our website. Google Analytics collects anonymized usage data — it does not identify you personally.
Data collected includes:
• Pages visited and time spent on each page
• How you arrived at the site (search engine, direct link, referral)
• General geographic location (country and region — not street address)
• Device type, operating system, and browser
• Anonymized IP address
Data retention: Up to 14 months per Google Analytics default configuration.
Opt-out: Install the Google Analytics Opt-Out Browser Add-on at tools.google.com/dlpage/gaoptout
Google's privacy policy: policies.google.com/privacy
2. Google Tag Manager
Provider: Google LLC
Purpose: Google Tag Manager is a tag management system that controls which scripts and tracking tools are active on our site. It does not independently collect or store personal data.
Data collected: None directly.
Google's privacy policy: policies.google.com/privacy
3. Complianz
Provider: Really Simple Plugins
Purpose: Complianz manages the cookie consent experience on our website. When you first visit icmedicine.com, Complianz displays the cookie consent banner and records your preferences.
Data collected:
• Your consent choices (which cookie categories you accepted or declined)
• The date and time consent was given or withdrawn
This data is stored in a persistent cookie on your device and does not include any personal health information.
Complianz privacy policy: complianz.io/privacy-statement/
4. EqualWeb
Provider: EqualWeb Ltd.
Purpose: EqualWeb provides an accessibility overlay that helps make our website usable for people with disabilities, in accordance with the Americans with Disabilities Act (ADA) and WCAG 2.1 accessibility standards. Features include options to adjust font size, contrast, spacing, cursor size, and screen reader compatibility.
Data collected: If you use the accessibility panel, EqualWeb may store your preferences in a persistent cookie. No personal health information is collected.
EqualWeb privacy policy: equalweb.com/privacy_policy/
Cookie Categories
The tools above fall into the following cookie categories:
• Necessary / Essential (Session & Persistent) — Core site functionality and consent management, including Complianz.
• Functionality (Persistent) — Remembers user preferences across visits, including EqualWeb accessibility settings.
• Analytics (Persistent) — Collects anonymized data about how visitors use the site, including Google Analytics managed via Google Tag Manager.
We do not currently use any advertising, retargeting, or behavioral marketing cookies. No third-party advertising pixels are active on icmedicine.com.
Health-Related Content and Tracking
Our website includes content related to health conditions, treatments, supplements, and wellness services. Under Washington's My Health MY Data Act (MHMD Act), data collected through website tools in connection with visits to health-related pages may constitute consumer health data.
ICM takes this obligation seriously. As noted above:
• None of the tools on our site are configured to track or target visitors based on health conditions.
• Google Analytics data is anonymized and aggregated — it is not used to identify individual visitors or create health profiles.
• No advertising or behavioral targeting pixels are deployed on this site.
For more information about your consumer health data rights under the MHMD Act, please see the Washington Consumer Health Data Privacy Notice in our Privacy Policy.
Managing Your Cookie Preferences
Cookie Consent Banner
When you first visit icmedicine.com, you will be presented with a cookie consent banner. You may accept or decline non-essential cookies at that time. Essential cookies cannot be disabled through this banner as they are necessary for the site to operate. You can update your preferences at any time by clicking the cookie preferences link in the footer of our website.
Browser Settings
Most browsers allow you to manage cookies directly through their settings. Depending on your browser, you can:
• View and delete cookies stored on your device
• Block cookies from specific sites
• Block all third-party cookies
• Set your browser to notify you before a cookie is placed
Please note that disabling certain cookies may affect how the site functions. Instructions for managing cookies can typically be found in your browser's Help section.
Google Analytics Opt-Out
To prevent Google Analytics from collecting usage data during your visits, install the free Google Analytics Opt-Out Browser Add-on at tools.google.com/dlpage/gaoptout.
Updates to This Policy
This Cookie & Tracking Technology Policy is maintained as a standalone document, separate from ICM's main Privacy Policy. This allows us to update the tool list quickly whenever technologies are added or changed, without requiring a full policy revision. The "Last Updated" date at the top of this page reflects the most recent revision.
Contact Us
If you have questions about this Cookie & Tracking Technology Policy or how we use tracking technologies on our website, please contact us:
Privacy Officer — Institute of Complementary Medicine
1600 E. Jefferson St., Suite 603, Seattle, WA 98122
Phone: (206) 726-0034
Email: privacy@icmedicine.com
Website: www.icmedicine.com